OK, we've all been overexposed to the media these past couple weeks, with all the constant -in your face- approaches to the swine flu. What, in reality, IS the impact that this is having?
I don't believe that the flu is what is spreading like wildfire, it's the media! It's once again being blown so far out of proportion, that some people actually are afraid to leave their homes! Yipes!
I just received this communication from GOGO, and I am finding it extremely informative, so hopefully this will help put some things into perspective.
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Hi everyone- First and foremost, thank you for all of your support and hard work over the last few days – I know it has been very challenging. As always, the Mexico team’s goal is to provide you with honest, forthright information that you case share with your clients, both agents and end consumers. Here is the low down on our own experience, as well as the facts released from both the U.S. and Mexican Government. I am part of a task force on this issue, and I hope you will find this information useful – if there are other questions please let me know. Our goal is to provide as many facts as possible and have you come to your own conclusions.
WHAT IS SWINE FLU?
Swine flu is influenza, and as such people should take the typical precautions that they would with any other illness: Wash hands often, cover your mouth while coughing and stay home if you are sick. This having been said, the impact of the swine flu illness has been considerably smaller than the media has led us to believe. Read on……
RELATIVE PARAMETERS:
A) - Population of Mexico City – 26.7 million people. Deaths confirmed to be swine flu – 16 (see below)** Relative percentage 5 ten millionths of one percent
- Population of the United States 306 million people. Annual deaths associated to the flu 38,000. Relative percentage – 6 one millionths of one percent.
- Population of Asia 3.8 million people. Deaths associated to SARS -700 Relative percentage: 2 ten thousandths of one percent
B). Part of a press release from the Health Minister of Mexico which contains information of great importance:
“Mexico’s Health Minister, José Angel Córdova, **informed that of the 159 deaths occurred during the flu outbreak in the country, 85 remain as suspicious, 16 have been confirmed and in 58 there was no relation to the new virus.** In the case of the 16 deaths confirmed with swine flu, 11 were in México City, 3 in the State of México, one in Oaxaca and one in Tlaxcala.” The end result? Only 16 of the deaths have been 100% associated to swine flu – that is 10% of the number originally stated by the media.
C). No Confirmed cases of swine flu have been reported in any of the resort areas we work with. The Mexican Government is researching the information regarding the students that allegedly got swine flu in Cancun to research if it was indeed swine flu or the regular flu. No cases have been reported in the state of Quintana Roo at all – Cancun, Rivera Maya, Isla Mujeres and Cozumel. Please see attached letter from the State Government.
PREVENTATIVE MEASURES TAKEN IN MEXICO CITY: as you have seen in the media, there has been distribution of face masks, a reduction in public gatherings, mall closures and cancellation of some public events, such as soccer matches. These were PREVENTATIVE measures, not reactions to an increase in the number of people getting sick. The media had a field day focusing on this - The Mexican government made some tough decisions in order to take the responsibility of curbing this illness as fast as possible. Know what people in Mexico City are saying today? They are dying of boredom because there is nothing to do! ( CBS Sunday Morning 5/3/09)
MY OWN PERSONAL EXPERIENCE:
Myself and 7 other people from HQ were down in Acapulco for a Trade Event from April 23 - 29th. Acapulco is a 3 hour drive from Mexico City. We did not see any sick persons or an escalation in health activity or impact of the flu in the area were we were - convention center, main roadways, restaurants etc. We were around 3,000 other participants in the trade show, many of them from Mexico City.
Am I discounting the swine flu? Absolutely not – I flew home on Wednesday and had a doctor's appointment set for Thursday morning. Which they promptly called to cancel! When I explained where I had been for a week and that there were 3,000 people in attendance, I was told that I could come to in speak to a doctor, but without exhibiting a fever or other systems, they would not give me a blood test, swab test or prescription for Tamiflu. I went to the doctor, who showed me the US State Department Guidelines, for giving flu tests or prescriptions, and they were pretty detailed. End result? The government instituted guidelines because people were “overreacting” to the information provided from the media, creating an “infodemic” and medical offices could no longer handle the volume……… P.S. Myself and the others are fine – other than having been a little stressed out! J
From the Palm Beach Post - PLEASE NOTE THIS IMPORTANT DEFINITION – the World Health Organization (WHO) uses the term pandemic (and its number scale) to refer only to geographic spread and not to the severity of cases an illness. The two most recent pandemics — in 1957 and 1968 — were relatively mild. When we went for a number 4 to a number 5, it was based on the number of countries it had spread to, not that the number of case had doubled or tripled.
5. THE END RESULT OF AN INFODEMIC: from a recent Travel Weekly Mexico E letter L
“ Although the scope and severity of the swine flu outbreak is still unclear, recent worldwide health scares have dealt a severe blow to tourism in affected countries. For example, during the 2002-2003 outbreak of Severe Acute Respiratory Syndrome (SARS) in parts of Asia, travel to the region plunged. SARS, which killed more than 700 people and sickened hundreds more, was blamed for a 20% reduction in air traffic to the region. Fearing the spread of SARS, some countries in Asia closed their borders to visitors from mainland China and Hong Kong, while others instituted strict health screenings at airports and border crossings.”
The impact on our Mexico business? More than 32,000 room nights and $6.1 M in cancelled or rebooked land sales, the majority for travel in May.
OUR RESPONSE – for the next 3 weeks we will gather additional information, and continue to communicate what we find. Then we will make some strategic decisions on how to begin promoting the Mexico product again. We are getting ready for a comeback!
As always, in traveling anywhere – even at home in the USA, exercise appropriate care where you are – and enjoy the destination and take back happy memories with you. Thank you and looking forward to your future support!
Colette Baruth Vice President of Product - Mexico & Latin America LibGo Travel, A Division of Flight Centre USA Inc
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